British label Burberry has opened a brand new flagship store on London's Regent Street, casting a shiny high-tech shadow over the regular shopping experience.
The brand's largest store in the world, the new flagship has been coined 'Burberry World Live', thanks to the way it mirrors the dynamic Burberry website.
With over 500 speakers and 100 screens, a Burberry shopping spree in London will quite literally now be an all singing and all dancing experience, while radio-frequency technology has been woven into certain garments, prompting runway coverage of similar looks to appear on screens before you.
You'll be able to check your shopping history on iPads about the store, catch emerging talent playing random gigs and sets, and even watch live-streamed events starting with the LFW Burberry Prorsum show on September 17th.
So. Anyone up for some shopping?!