But is it worthy of the hype? Take a look at our top 8 pretty convincing reasons why you should be hot-footing it over to Croatia as soon as your next pay cheque arrives...
You can go island hopping around Croatia
With nearly 2000km of coastline and over 1000 islands scattered along the shore, Croatia is an island-hopper's paradise. From celebrity spotting on Hvar, diving off the coast of Vis to skinny dipping in Rab, there's something for everyone.
Follow the celebrities to the island of Hvar
Star-studded, glitzy and glamorous, Hvar is packed with beautiful people, designer cocktails and the type of super-yachts that have to be seen to be believed. Yet there is another, more peaceful side to this sunny island too. Hop on a boat from the harbour and you can be on a deserted beach in minutes. Bliss.
Croatia's crystal clear ocean will take your breath away
Whether you're swimming, sailing, dipping your toes or even just looking at it, Croatia's waters are second to none. Add to this the abundance of fresh air and a mild Mediterranean climate and you may just wonder why you didn't visit sooner.
Discover "the new Tuscany"
If hilltop villages, undulating green hills and excellent pasta are your thing then touristy Tuscany does not have to be your only choice. Istria, the heart-shaped peninsula just south of Trieste, Italy, offers a stunning alternative with a rugged and rocky coastline to boot.
Croatia's seafood is delicious
With so much coast it is only natural that Croatia plays host to the most fresh and delicious seafood. Whether it's simply grilled fish on the barbecue or a plate of juicy oysters served on ice that tempts your taste buds, the seafood on offer is second to none and will cost you less than you'd expect.
Try Dubrovnik for a fashionable city break
Dubrovnik fuses elite glamour, old-world architecture and momentous history. Dubrovnik is brilliantly accessible (all the main attractions and sights can be visited on foot and packed into one day if necessary) and if the city gets too much there are beaches a stone's throw away.
You won't find the usual Brits on tour in Croatia
Croatia offers a different type of holidaymaker with whom to rub shoulders. Dapper Italians literally pour into the country in the summer months and you could also find yourself chatting to a plethora of Germans, Austrians, Slovenians and Norwegians. Well, they say variety is the spice of life.
Croatia is great for an active holiday
Inland Croatia has countryside which is made for extreme sports such as rock climbing, hiking, mountain biking and abseiling. You could always opt for a jeep safari tour of the rugged Velebit Mountains or hop aboard a boat trip to the Kornati Islands National Park to truly get back to nature.
Check out www.croatia.hr for more information.
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